As an SEO agency, it can be difficult looking at so many numbers and trying to fit your company and client’s company into many factors. Sometimes, in the midst of doing all of these, it is easy to forget the most important trends to look out for when trying to bring in traffic to your website.
Focusing on the important SEO trends makes it possible and easy for your website to do well on Search Engine Results Pages (SERPs) and attract relevant leads. On the flip side, if you focus on doing just about everything to bring in a whole bunch of traffic to your website, you will end upbringing in a lot of irrelevant traffic (people who won’t buy much of your stuff) and in the process increase your bounce rate. Click here to read more about SEO Agency for your local Business.
SEO trends can help an SEO agency put their feet in the shoes of their customer, and armed with this knowledge, serve them better. Here are a few SEO trends to consider as an SEO agency:
Focus More on User and Search Intent
Think of Google as a place where people go to where they need more information about something. People hardly buy from a website the first time they search on Google, over 90 percent of people searching on Google are doing solid research to find solutions to their problems. Most of the time, when people search on Google, they don’t have a specific product in mind.
For example, when searching for how to resolve problems in their car, a google user may type something like “Why is my car horn not working?” or “Why is my engine finding it difficult to start”. Notice that there is not search for products or services here. It is up to you, the SEO agency to help your client who is a car mechanic or sells car parts to craft helpful articles on the topics that your potential clients search for and use those keywords to stay on top.
Make your website mobile friendly
According to CNBC, almost 75% of internet users will use smartphone devices to browse the internet by 2025. For this reason, Google now uses mobile-first indexing, meaning they check out mobile-friendly your website is first before considering how desktop-friendly it is.
What does this mean for you as an SEO agency? This means that you have to design your website to suit the mobile experience. Your pages should load faster because smartphone users have a short attention span and your page design should fit into a smartphone.
Also, it will help a lot if you drastically reduce the number of unnecessary ads on your website and optimize it for conversion on your mobile device.
Try to create more longform content
There is a lot of research to back the claim that long-form content is more helpful to SEO than short content. Longform content is also more likely to get more backlinks because they are very detailed and touch every aspect of a topic. It makes commonsense that long-form content performs better than other types of content because long-form content contains a lot of details that have the capacity to keep people on a webpage for longer.
Google rewards your website when they discover that your website has a lot of long-form content that keeps people on your website for long, and your SERP rankings will go up.
You can go back to your old content and look for ways to repurpose it so that you add new information to it or new trending keywords that can give your content a boost. Also, consider adding links to other pages on your website that are related to the content you are writing on. This way, people can stay longer on your website and it increases the chances of converting them.
Focus on featured snippets
Featured snippets came out in 2017, and they are quick ways for a user to get answers to their questions without having to read through long posts. Snippets let you know if a website contains the right kind of answer you seek, and if you are satisfied, you can click on them to read more on the website.
Google is focused on improving customer experience by making sure users don’t have to go through the stress of reading long posts before discovering that they do not have the answers they seek.
To create snippets, you have to be user-focused. You need to be up to date with keywords that are being used in the industry and write specific answers to questions with those keywords. For example, if a common search keyword is “Why is my taillight not working?”, then in your article about the topic, you should have a specific paragraph with 2 to 3 sentences answering the question directly.
Use videos too
Video content is growing rapidly, and people are looking to sites like YouTube to get answers. Try to create a YouTube channel that answers questions to problems in your field. Also, optimize your channel name to correspond with keywords that are being used in your niche.
Most Google searches nowadays bring up Youtube videos as snippets, so be sure to keep that in mind when creating video content.
The best thing to do is keep in mind that