SEO Basics for an SEO Agency in Australia

If you are thinking about starting an SEO agency in Australia, it might seem like a very overwhelming task ahead of you. You might be thinking, “Is SEO still worth it?” “Why don’t I just focus on paid ads instead?” Well, according to data obtained by Hubspot, organic traffic still accounts for a large percentage of total traffic to your website, even more than paid and social traffic put together. 

What this means is that SEO is still worth it, and very much important to boosting your organic traffic. However, it may feel overwhelming sometimes when you think about what you have to learn and where to put all your effort to make it work. Google has over 200 ranking factors they take into consideration before they put your website at the top of their search results, and it is difficult to meet all the criteria. Luckily, there are a few SEO basics you can put into practice that will affect a major part of your overall ranking.  Visit to read more about SEO agencies in Australia.

Some of these basics are:

  1. Content

Google and other top search engines reward sites with well-researched, in-depth, and quality content for their audience. It is Google’s way of incentivizing fresh content on the internet by websites, and also a way of telling Google that your website is still active. If your website is lagging behind on fresh, quality content, then your SEO is going to suffer.

One important aspect of good content for SEO is keywords. As an SEO agency in Australia, you should be focused on acquiring quality keywords that will rank for the industry you are in. If your client is in the restaurant industry, find keywords in that niche that people are constantly searching for, and build good content around it.

Most people don’t buy the first time they come online. They search around, look for information on products that they like, compare different product types, and see if a product is right for them before they proceed to open their wallets and bring out their credit cards. If your website isn’t focused on providing good content to first-time visitors, then you will miss out on more than 95% of the total traffic that will come to your website.

Creating content is good, but it isn’t all that is required. You can repurpose old content and add fresh advice or knowledge based on new trends. Also, remember to add video and audio content too if need be.

  1. Links

Solid content is good for ranking, but without links, you might never really crack the top spot. Good, quality backlinks are a very important part of Google ranking factors, and they don’t seem to be leaving anytime soon. Enough research has been done by SEO and analytics experts and the judgment is clear: that the lower the backlinks you have, the lower your rank on Google. Why is this so? 

Backlinks are a way of telling Google that you are a solid and legitimate website. Backlinks also tell Google that you are a good authority in your industry, and other websites are vouching for the authenticity of your content. 

As an SEO agency in Australia, your goals should be focused on getting credible websites to feature your articles, products or service on their website so that you can have backlinks to your site. Most of these credible sites in your industry attract thousands, hundreds of thousands or even millions of visitors every month, so by getting your work featured on their website, you open yourself to a lot of relevant traffic for your site.

  1. Ease of Access

You should be totally focused on making your website easy to access. This means taking away all the high-resolution images from your website (nobody really needs all that detail) and replacing them with regular images. This change makes it easier for your website to load, and faster too. Most first-time visitors won’t waste time on a website that takes time to load, and if Google notices that a lot of people are bouncing out of your website in record time, then your ranking is going to drop.

Also, focus on optimizing your webpage for smartphones, tablets, and personal computers. Most times, when people create websites, they only focus on seeing how it looks on a personal computer and neglect its appearance on a mobile device. Most of your customers will access your website on their mobile devices, so you should design your website appearance to bring the best out of a smartphone. Also, keep in mind that most smartphone users have a short attention span, so try to make your website load faster for smartphone devices.

  1. Meta Descriptions and Headlines

Any good writer knows that a good headline can make you read an article, while a poor one can make you never click on a website. The same thing applies to meta description, which is a short description of website content that website visitors can see from the Google search page without having to click on your website.

To make meta descriptions and headlines work for you, you have to do some keyword research and find out what your potential customers are searching for on the internet constantly. This way, you can use the exact words that will attract a lot of relevant traffic to your =self. For example, if you are a fine dining restaurant in Australia where people come to celebrate wedding anniversaries, birthdays, or other special occasions, you can write articles about this, and use meta descriptions with keywords that relate especially to fine dining in Australia, and why it is a good thing for celebrations.


If you implement the basics listed in this article, you can radically affect your SEO outcome. There are other techniques, tricks, and tweaks that might be necessary, but these basics provide a clear big picture for you if you wish to build your SEO from nothing to something in no time.